Physical Safeguards are a set of rules and guidelines outlined in the HIPAA Security Rule that focus on the physical access to Protected Health Information (PHI). In contrast, Administrative Safeguards focus on policy and procedures, while Technical Safeguards focus on data protection.
A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.